RCP debuts concept video of MidCity Huntsville at old Madison Square Mall

RCP Companies for the first time has released a conceptual video of the $350 million MidCity development in Huntsville.

The video walks viewers through the mixed-use project, which is under construction at the former Madison Square Mall site on University Drive. The 100-acre community will have 345,000 square feet of specialty retail, 200,000 square feet of high-tech office space, and more than 900 residential units.

MidCity will also feature a 150-room boutique hotel, an outdoor performance venue, and an artisan food hall and market. RCP Director Odie Fakhouri said MidCity will redefine the options for entertainment, how companies work, and how people live.

“In addition to announcing many new to Alabama tenants at MidCity, we are designing new spaces, enabling new industry, and creating opportunities for Huntsville,” he told AL.com. “Demolition of the 1 million square feet is 80 percent complete. TopGolf’s building is well underway, expected to be complete later this year and the plans keep getting better.”

Here is a breakdown of what residents should expect from MidCity:

  • MidCity Park: 38-acre public park with an 8,500-seat community amphitheater, a lake and kayak center, bike and running trails, and an outdoor recreation retailer. TopGolf will operate a high-tech driving range there and an “Adrenaline Zone” will operate inside the park.
  • Back Street and West Park Promenade: Shops and restaurants, residential apartments above retail, connection to MidCity Park.
  • Area 120: High-tech technology office space ideal for research, development and creative companies, a public plaza and meeting hub, and a science and tech accelerator.
  • Residential District: Trail connection to MidCity Park, adjacent to shops and restaurants, distinctive architecture and amenities.
  • The Point and Jake’s Mews: The “heart” of MidCity Huntsville with a hotel, outdoor performance venue, farm-to-table dining, sidewalk cafes, a food hall and specialty shops.

Additional details about tenants and the project are expected this summer. At least 70 percent of the businesses will be new-to-market.

Huntsville Director of Urban Development Shane Davis said interest from traditional retailers, food and beverage concepts and entertainment venues has been “tremendous.”

“The overall energy and redevelopment interest in the site has exceeded the city’s expectations at this early stage of the project,” he said.

Davis said the project remains on schedule for portions of Phase I, which should open by the end of 2017. By late summer, Davis said construction will be far enough along that the community will be able to envision the overall concept for the MidCity project.

TouchStar Cinemas, which launched a petition last year to stop the city from demolishing the theater to build a road as part of the Cummings Research Park East urban renewal agreement, will be a part of MidCity Huntsville.

“The video was produced prior to our decision,” Davis said. “In the layout, the theater is located adjacent to the amphitheater on the north side, currently shown as expanded park/lake area.”

City of Huntsville Administrator John Hamilton last week discussed the possibility of a 10,000-seat amphitheater and a 3,000-seat amphitheater at Joe Davis Stadium, an abandoned baseball stadium off Memorial Parkway between Johnson Road and Drake Avenue.

Davis said the MidCity master plan has not changed, despite conversations about the future of Joe Davis Stadium.

“The Joe Davis Stadium possible reuse is just that – a possible reuse opportunity,” he said. “The city is looking at what the cost would be to transform Joe Davis Stadium, would the transformation be conducive in size, scale, and quality to attract quality acts as a repurposed facility. The MidCity project would be a new, ground up construction.”

Click here to watch a conceptual video of the project. The community can also sign up for exclusive new tenant announcements and information on MidCity events on midcityhuntsville.com/connect.

RCP has several active projects, including CityCentre at Big Spring, Merchants Square, The Fountain Shopping Center and Jodeco | Atlanta South. The Huntsville firm also developed the Whole Foods-anchored Shops at Merchants Walk at the corner of Bob Wallace Avenue and Memorial Parkway.

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