Developer RCP Companies is partnering with Georgia-based Southern Fried Hospitality – and award-winning chef Marc Taft, an Alabama native – to provide hospitality management and restaurant development for the two mixed-used projects.
Initial plans include two to three chef-driven concepts for The Camp at MidCity, the music and arts outdoor venue. Southern Fried will also open and manage additional restaurants throughout MidCity, and a food hall. At CityCentre, the company will open several concepts outside and inside the AC Hotel and a 12,000-square-foot artisanal culinary market.
Southern Fried is the culinary power behind the Brine Seafood Shack at Avalon in Alpharetta, Ga., FEED – Fried Chicken + Such at Atlanta’s The Battery at SunTrust Park, CO-OP Community Table + Bar and Best Burger, which will debut next year at HALCYON in Forsyth County, north of Atlanta.
In addition, the company’s metro Atlanta-based Chicken and the Egg was named one of the top five best new restaurants in Atlanta, according to the 2012/13 Zagat Survey. AirTran’s GO magazine called it one of the five culinary destinations for an upscale meal in Atlanta.
Taft says he looks forward to showcasing other tastes under the Southern Fried Hospitality name. The new concepts at both locations will continue the company’s commitment to sustainable seafood and hyper-local ingredients.
“The opportunity to deliver and manage restaurant concepts at these two developments is incredibly humbling,” Taft said.
Max Grelier, co-founder of RCP Companies, said Taft’s reputation and successes will mean good things for Huntsville’s foodies.
“With both of these projects, our intention is to create places that inspire social interaction, celebrate our culture and shape memories through culinary and entertainment experiences,” Grelier said. “Taft and his young and innovative team get this and are ready to take it to the next level.”
CityCentre, located on Williams Avenue, will include 40,000-square-feet of retail and dining space and 10,000-square-feet of commercial space, set among upscale apartments and the 125-room AC Hotel.
MidCity is the nation’s fourth-largest commercial real estate project, a $350 million redevelopment at the site of the former Madison Square Mall with plans for retail and dining, office space, 500 hotel rooms and 900 residences.